Hey there and welcome to our guide on how to do proper keyword research.
Keyword research should be treated as one of if not the most important aspect of your online business. Whether you’re building Amazon sites, Adsense sites, off-line business sites etc… A proper foundation based on good keyword research will be the difference between success and failure.
The Google Keyword Tool
First of all make sure that you have a gmail account and then do a search for the Google keyword tool. It can also be found here – https://adwords.google.com/select/KeywordToolExternal
Make sure that you are signed into your account as this will allow the tool to return up to 800 results as opposed to 150 when you aren’t signed in.
Type in your first query and hit ‘SEARCH’ – You will notice that there are a whole bunch of results returned. First, make sure that you select [exact] from the left hand side and deselect Broad, this will ensure that you are receiving accurate results.
Second, click on the Global tab and this will sort the volume from highest to lowest. If you are new to keyword research and ranking websites then you’ll want to start looking at keywords that are around 5000 searches per month and lower.
Assessing Competition and Determining Value
This is the most important part of this guide. Just because you find a great keyword that has around 5000 searches per month does NOT mean that you should start building a website around this keyword.
We need to look at what other websites are currently ranking for this keyword and decide if it is something that we can realistically rank for within a few months.
For this section download the SEO Quake plugin, it is available for either Chrome or Firefox. After it is downloaded and configured go back to your Keyword tool and click on the keyword you want to check out. This will open up a Google search for the keyword in a new tab in your browser.
You should see that the SEO Quake has added a section below each search result. The ones we are most concerned with are PR, and Links. We also want to check to see how well each result is optimized for the keyword. Check each result in the following order:
- Is the keyword contained in the title? Yes/No
- Is the keyword contained in the description? Yes/No
- What is the PR (Pagerank)?
- How many links?
While there is no set formula for this we are basically trying to find keywords that have as many sites in the top 10 that AREN’T targeting the keyphrase in their title/description. Have low PR (under 3) and have a low number of links (usually under 100).
Some basic guidelines to stick by are:
- If the keyword has 2 or more sites with a PR 3 or higher that also have the keyword in the Title and Description – skip it!
- If the keyword has 6 or more sites that are both optimized for the keyword in the Title and Description – skip it!
- If the top 5 results all have over 500 links – skip it!
While this is by no means a comprehensive guide (there have been entire books written on this subject!) this should give you a basic idea of what to start looking for when doing your keyword research.
Good luck! And I hope you enjoyed this guide on proper keyword research!