Why 99% Of People FAIL To Make Money Online

Jun 27

I’ve been marketing online since 2002 and during this time I’ve learned a great deal about how to make money online.

Make Money Online Why 99% Of People FAIL To Make Money OnlineAs much as is humanly possible, I try to help others succeed with an internet business however only a small percentage of people will actually go on to reach their goals. In all honesty – that really saddens me because many of those people have the “potential” to achieve amazing results but they are often a victim of their own actions.

Over the years I have analyzed why so many people fail to make money online and I’ve come up with my “top 4 reasons” below:

REASON #1. They’re Looking For A “Silver Bullet”

If you’re looking for that elusive “silver bullet”, take my advice and stop hunting right now. You won’t find one.

There is no such thing as INSTANT RESULTS and if someone has told you otherwise, I’d be extremely cautious.

I’ve personally seen it first hand. A lot of those who turn to the internet to make money online are so desperate for quick cash that they start chasing INSTANT RICHES and then, once they’ve exhausted all their available cash or maxed out their credit cards, they throw in the towel with the belief that making money online isn’t possible.

NOTHING could be further from the truth and the internet is still an incredible platform for those looking to build an extremely profitable business that will produce income for them for years to come but you need to keep in mind that the days of INSTANT RICHES (if there ever was such a thing) are long gone. Be prepared to work hard and you WILL achieve surprising results.

REASON #2. They Do Not Set Themselves Realistic Goals

At best, most people set themselves very general goals whilst others are outrageously unrealistic.

One of the most important factors in achieving success in whatever you wish to do, is to set realistic goals. By setting realistic goals you are more likely to succeed because you can easily see that you are making progress towards your overall goal at each milestone.

As an example (and please keep in mind that the exact figures themselves are not particularly important here)…

If you want to make $3000 per month online, then you should try and think realistically how this can be achieved.

Firstly – you would probably not expect to see $3000 per month in your first month. (If you did, that would be sensational but for 99.9% of people this won’t happen.) So be sure to set yourself a realistic goal.

Maybe in your first month it is your goal to earn $300 (or an average of $10 per day). By achieving even this level of income, you are PROVING to YOURSELF that making money online is in fact possible.

(Important note: In most cases, you won’t make ANY money in the first month of joining a program. That’s reality. But don’t let that put you off. You have to do the groundwork first before you will see the fruits of your labor.)

Perhaps your second month’s goal is to make $600 for the month (or an average of $20 per day).

If you keep your goals realistic and “bite-sized” you are more likely to attain your longer term goal of generating $3000 per month rather than trying to shoot for it in Month #1 only to fail and become demotivated.

HOT TIP: If you can focus on ways to make RESIDUAL INCOME (i.e. income that rolls over every month) as opposed to ONE-OFF INCOME, then you can really make some awesome money in just a few short months as each month’s income essentially gets added to the previous months’ (with the exception of any cancellations).

REASON #3. They Don’t Stick With A Program Or Plan For Long Enough To See Results

This is a biggie and it’s easy to see why this happens, especially to those who are new to the internet marketing scene. Every day, we are bombarded with money making offer after money making offer and 95% of them SEEM great on the surface of things. The problem is that, even if 50% of those offers actually WORKED, most people won’t stick with them long enough to see results.

My advice to anyone who asks me how to make money online is this:

Find a step-by-step blueprint that has been proven to work for others in your position or is recommended or created by someone you trust. Stick with that blueprint and do not deviate for at least 3 months… I say “AT LEAST” because virtually every good system will take a few months to start working for you – especially if you are starting out from scratch.

I see it all the time…

“I’ve been trying for the last 3 months to make money online. I’ve tried virtually everything there is out there and nothing seems to work! I’ve tried PPC, blogging, CPA, MLMs and heaps of other things but none have made me any money. I’m at my wits end trying to get something to work because if I don’t make money online within the next month or so, I’ll be kicked out of my apartment and living on the street. Please help.”

If only these people would stick to just ONE program and devote all their time to it, in many cases, they would have been successful. But instead, they are swayed by all the tempting offers out there and end up doing a little bit of this and a little bit of that but not enough to actually make any income.

My mother always used to say to me “good things take time” and although I didn’t always believe everything my mother used to tell me (lol), I do believe that to be true. You have to allow enough time to see results. If you skip to the next program without giving the previous one enough of a chance to work properly, you’re doing yourself (and the program) a disservice.

The key is truly to stay very focused on the tasks at hand and not being distracted by all the other offers out there. As tempting as they may be, becoming distracted will be a massive reason why you will not succeed at any.

REASON #4. There Are TOO MANY WAYS To Make Money Online So They Simply DO NOT Take Action On Any…

Despite what many might think, there are actually TOO MANY WAYS that you can make money online and that can often be the biggest reason for failure for some. They just don’t know which route to take.

There is another group of people that simply freeze at the starting gate. Often these people are too scared to take ANY action and that is what holds them back from being able to make money online. It’s a shame but it’s partially the fault of there being so many choices that the individual just simply does not know where to begin.

Whatever you do – if you decide that you are going to do something, then DO IT. Don’t sit and procrastinate. Procrastination is time wasted. By all means, do your own “due diligence” but once you have reached a decision, don’t be afraid to take action!

Stay focused on your goals and stick with your chosen plan and I can virtually guarantee that in the months ahead, you WILL make money online!

I’d love to hear from you if you have yet to make any money online. Perhaps you could take 30 seconds to complete my poll? You may even like to share your comments below so that I can help you to succeed. Also – perhaps you HAVE had success and would like to share how you achieved this?

Your friend in success,


If you have yet to make any real money online, why do you think that is?

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  1. I think it’s a combination of factors. I’ve been an affiliate for about 2 years. When I was making $100 per month and adding about 2 people per month doing nothing but maintaining my membership, all of a sudden the company changed their structure and I was pretty much out of business. I couldn’t get any sign-ups on my own.
    Now that I know more about websites, seo, backlinks, autoresponders, list building and such, I’m still struggling to get business, even though I’ve stayed with the same program, have gotten opt-ins, have realistic goals and I’m willing to wait for results. I still don’t have a clue as to why I’m failing, but I can see how I’m making others rich.

  2. Hi Aaron,

    You are so right about focusing on one thing.

    It took a long time for me to make any money online, and I do believe that was because I flitted from one thing to the other.

    Once I stuck at one thing, the money began to roll in.

    As to goals, they are an absolute must. Working toward a goal is very motivational, and always works for me.

    I learned a long time ago that those who take action and follow through are the ones that win at making money online.

    Thanks for creating this great blog!


  3. The theory is simple. The knowledge is readily available. It’s just trying to put the knowledge into action that is the problem bit. I’ve less than dynamic health so I’m probably slower than most, but if you stick at it, learn and take action then sooner or (hopefully not to much) later the money will start to roll.

  4. What you are saying is so true. I researched for about 6 months then started putting into practise what I learned. Each step of the way what I have done has happened.

    It may seem strange but I have set a 15 year goal and when I retire I will have a large residual income. Staying fixed and focused on my goal is what is bringing gradual success.

    The words “the money is in the list” is so true. My list has grown to 1500 in 12 months. May seem slow to some but in my niche it’s wonderful. If I had put the work into my business I could’ve it would be 2-3 times bigger.

    I am now creating a very low cost pension plan with potentially high returns.

  5. Hi Aaron,

    This is so true. I totally agree with you. Failing to take action and distracted by all the methods are killers!

    We need to be consistent and persistent to keep on doing the right thing and seek feedback along the way, to tweak and optimise!

    Ming Jong

  6. Hi Aaron,
    In my case I think it’s because they keep moving the ‘goal posts’!
    I went round and round in circles in the Internet Marketing ‘Make Money’ niche getting more and more confused and frustrated. In the end, I decided to learn how to set up my own website about German Shepherd Dogs. All the ‘techie stuff’ was a nightmare – but I got there in the end.
    Now – I find in order to ‘join in’ with Web 2.0 to promote and market my site – I need a blog and RSS feeds! along with Twitter etc and article marketing.
    Does it never end?
    No wonder people find it hard!

  7. Aaron,

    Okay, you’re mostly right, but I think maybe you left something out.

    Before success comes, you have to have good judgment about what opportunity to pursue, and before you have that, you have to have experience, and that means you have to have failed, usually a lot.

    It’s sad to say, but it’s true to a large extent.

    Until you’ve been at this for a good little while, you should NOT apply all your efforts toward one program, in my opinion. You need to understand what’s out there, investigate what’s working and for whom, where your own strengths and weaknesses lie, etc.

    So I would say trying this and that and the other thing is probably worthwhile, but only up to a point.

    Then, at some point, you really do have to focus in, i.e., take your experience, make a choice on what to pursue based on your best judgment, then focus in on that like a laser beam, ignoring almost everything else — and focus, focus, focus, work, work, work!

    And only time and effort will tell whether you had sufficient judgment and chose the right thing. If not, then you have to go back and gather more and more knowledge and experience. Again. Then focus in again and work, work, work.

    Repeat as necessary.

  8. Ron Slyderink /

    Hi Aaron
    My problem(s)is with too many opportunities, that I can never settle to focus on one long enough to get it to work. I am probably too naive and actually believe those sales presentations until the next one and I struggle to follow up. But then I hear so many different voices, often contradictory, that I move on to look at the next ‘opportunity’. I would like to know who I can fully trust and then take clear action steps if they show it.



  9. Focus is absolutely one of the primary keys to earning a consistent income online and one of the best resources I ever read came from MMG: “Give Them Exactly What They Want and They Will Beat A Path To Your Door.”

  10. Since paying Russel Brunson $4,000 a couple of years ago only to find that after changing my website three times for diferent trainers and getting nowhere after three months there was a no refund clause in the contract.

    I have tried two mentors this year, the first one was only interested in me joining all the residual programs that he was promoting, The other was so disorganise the the working materials took a week to arrive havind only 276 miles to come by post.

    I know why I am not making any money, because I have lost the trust I had in my fellow mankind.

    By the way, both my sisters live just outside Wellington and its five years since I was able to afford to visit them.



  11. I agree 100% focus is key. Also being organized. What I mean by that is having a clear path of where you want to be, and having a plan in motion to get there. I recently purchased a mentor course, I am glad to say he set me straight, and really guided me step by step on where I wanted to go. He did not give me everything on a silver platter, rather made me work for it and corrected me along the way, on some mistakes I had made and praised me for some of the great things that I did. I realized I knew most of what he was teaching me, my problem was I was not organized. He laid out a clear path plan. That is what most people are missing.

  12. Yes…. great tips here.
    My opinion is some of us just plan and didn’t take action correctly.I have to admit that myself also cant focus in my work in some day….

    Furthermore, people don’t make money online because
    of “overload information” on the net.


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